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Perrier
Challenge
Perrier sought to connect with the Latinx community, specifically Latina women, to increase this demographic's brand awareness and market share. Our goal was to provide strategic guidance on engaging the Latinx audience authentically and positively.
Solution
We facilitated a partnership between Perrier and LATINAFest, an event celebrating Latina entrepreneurs, activists, and artists dedicated to uplifting their communities. This collaboration bolstered Perrier’s credibility and commitment to the Latinx community while offering a vibrant platform for brand engagement. Through interactive sampling and a memorable brand experience, Perrier was able to foster brand affinity and awareness among attendees.
Results:
3,000+ On-Site Impressions
2,000+ Personal Interactions with our promotional team
2,000+ Cans Sampled: including 300+ Original Flavor and 1,700+ Lime Flavor
By connecting with the LATINAFest audience, Perrier effectively built meaningful relationships and strengthened its presence within the Latinx community.
