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Kroger's and Its Subsidiaries
Challenge
Kroger and its subsidiaries—Mariano’s, Pick n Save, and Metro Market—sought to increase awareness and engagement for their Fuel Points Program and Delivery & Boost Subscription services. The objective was to educate consumers on these offerings, especially within the Illinois and Wisconsin markets, and to drive program sign-ups and utilization.
Solution
Our agency developed a targeted experiential marketing strategy, emphasizing in-store activations to connect directly with consumers. We trained Brand Ambassadors as knowledgeable guides, equipped to offer insights and assist customers with Kroger’s programs. Drawing on our understanding of local demographics, we carefully selected activation locations to maximize impact. Each activation was crafted to build interest, provide clear education, and naturally incorporate relevant product and service tie-ins.
Results:
The campaigns yielded over 5 million impressions for the Fuel Points Program, significantly enhancing visibility and awareness. We saw more than 800,000 consumer engagements within the target demographic, signaling strong interest and resonance. Over 100,000 branded premiums were distributed, strengthening brand presence and deepening customer connections. Through precise planning, targeted execution, and relevant messaging, we successfully advanced Kroger's initiatives, blending education and engagement to build lasting consumer relationships and drive program participation.
