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Taste of Chicago
Results
An estimated over 200,000+ attendees
An estimated 2M+ impressions across broadcast, social, and TV
The event was executed to perfection with several praises from our clients and attendees
Challenge
The Department of Cultural Affairs and Special Events (DCASE) asked TCG Collective to execute the Taste of Chicago in Grant Park near Buckingham Fountain. The Taste of Chicago was established in 1980 and has since been an annual event that all Chicagoans have looked forward to - this unique summertime tradition returns with an impressive array of eateries showcasing the city's culinary excellence and diversity. TCG Collective was asked to help produce, plan, and ensure the full execution of the entire festival. Taste of Chicago showcased the vibrant diversity of the City of Chicago’s culinary offerings alongside world-class musical performances, drawing visitors from across the country and around the globe. The team expanded the number of festival entrances and streamlined the guest entrance process, making it easier than ever to make the most of Taste.
Solution
TCG Collective executed this multi-stage event, set up all signage, facilitated guests and talent, and helped with troubleshooting on site. With over 50 food trucks and food booths and over 60 talented performers, the TCG production team had their work cut out for them! The five stages featured dance classes, musical performances, beer tastings, food trivia, karaoke, DJs, and cultural performances.
Location
Chicago, IL